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      考研英语水平的进步，不仅要记单词，还需要阅读外语文献等资料。接下来，小编为2024考研者们，整理出——2024考研英语同源外刊:人工智能影响我们的自我意识，供考生参考。

2024考研英语同源外刊:人工智能影响我们的自我意识

If you ever took a marketing course, you may remember the famous case from the 1950s about General Mills’ launch of Betty Crocker cake mixes, which called for simply adding water, mixing, and baking. Despite the product’s excellent performance, sales were initially disappointing. That was puzzling until managers figured out the problem: The mix made baking too easy, and buyers felt they were somehow cheating when they used it. On the basis of that insight, the company removed egg powder from the ingredients and asked customers to crack an egg and beat it into the mix. That small change made those bakers feel better about themselves and so boosted sales. Today, 70 years later, most cake mixes still require users to add an egg.

如果你上过市场营销课程，你可能还记得20世纪50年代通用磨坊推出贝蒂克罗蛋糕粉的著名案例，它只需要简单地加水、混合和烘焙。尽管该产品表现好，但起初的销售情况令人失望。这让人感到很困惑，直到管理者们发现了问题所在：这种蛋糕粉让烘焙变得太容易了，买家在使用这种蛋糕粉的时候觉得自己在某种程度上是在作弊。基于这一见解，通用磨坊从蛋糕粉配料中去掉了鸡蛋粉，并要求顾客打一个鸡蛋，然后将鸡蛋搅拌到蛋糕粉当中。这一小小的改变让烘焙者自我感觉更加良好，从而促进了销售。70年后的今天，大多数蛋糕粉仍然需要用户自己添加一个鸡蛋。

We can take a lesson from that story today. As companies increasingly embrace automated products and services, they need to understand how those things make their customers feel about themselves. To date, however, managers and academics have usually focused on something quite different: understanding what customers think about those things. Researchers have been studying, for example, whether people prefer artificial intelligence over humans (they don’t), how moral or fair AI is perceived to be (not very), and the tasks for which people are likely to resist the adoption of automation (those that are less quantifiable and more open to interpretation).

我们今天可以从这个故事中吸取教训。随着公司越来越多地采用自动化产品和服务，这些公司需要了解这些产品和服务如何让客户看待他们自己。然而，迄今为止，管理者和学者通常关注的是完全不同的东西：了解客户对这些东西的看法。例如，研究人员一直在研究，人们是否更喜欢人工智能而不是人类(他们没有)，人们认为人工智能有多道德或公平(不是很道德或很公平)，以及人们可能抵制采用自动化的任务(那些难以量化且更容易解释的任务)。

All that is important to consider. But now that people are starting to interact frequently and meaningfully with AI and automated technologies, both at and outside work, it’s time to focus on the emotions those technologies evoke.

所有这些都是需要考虑的重要因素。但现在，人们开始在工作内外与人工智能和自动化技术进行频繁而有意义的互动，是时候关注这些技术所唤起的情感了。

 

单词：

affect /əˈfekt/ vt. 影响;

sense of self 自我意识;

performance /pərˈfɔːrməns/ n. 表现;

puzzling /ˈpʌzlɪŋ/ adj. 令人困惑的;

insight /ˈɪnsaɪt/ n. 洞察力;

ingredient /ɪnˈɡriːdiənt/ n. 成分;

embrace /ɪmˈbreɪs/ vt. 拥抱;欣然接受，乐意采纳;

automated /ˈɔːtəmeɪtɪd/ adj. 自动化的;

academic /ˌækəˈdemɪk/ n. 大学教师，学者;

moral /ˈmɔːrəl/ adj. 道德的;

fair /fer/ adj. 公平的;

resist /rɪˈzɪst/ vt. 抵抗;

      综上是“2024考研英语同源外刊:人工智能影响我们的自我意识”，希望对备战2024考研考生们有所帮助!让我们乘风破浪，终抵彼岸，考研加油!

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